Performance trend
Views & engagement rate over the selected range
Content performance
Every reel, decoded.Content performance · Instagram reels
REELS
Best time to post
Avg engagement rate by day & slot
Group & compare
Average views (bars) vs retention (line)
Hook library
Canonical hook definitions based on your taxonomy. Active hook types in the current range are highlighted first.
Engagement mix
Where interactions come from, by pillar
Top performers
Highest-view creator reels overall
AI insights
Auto-generated from your current reel set
Reel-level breakdown
Click a column to sort and any row for a scene-by-scene breakdown.
Reel
Hook
Style
Pillar
Views
Likes
Comments
Eng. Rate
Watch time
Competitor intelligence
Know the niche cold.
Who is growing, what is working for them, and which content gaps are still open for you.
Head-to-head
Arjun vs a tracked creator, inside the visible range.
Positioning radar
Normalized vs tracked-set leader (100 = best visible signal).
Recent viral posts in your niche
Top visible breakout posts across imported competitor reels.
What competitors are doing better
AI observations from imported cross-account signals.
Content opportunities
Gaps the tracked set is not owning yet.
Tracked creators
Sorted by monthly growth
Competitor watchlist shaped around your niche, with hook and format signals visible in one place.
Creator
Followers
Eng. rate
Monthly
Top hook
Best format
Fastest-growing content
News radar
The niche, as it happens.
Stories filtered against your creator niche, ranked for reel-worthiness, and packaged for fast response content.
Business video lab
Business ideas breakdown
CSV videos ranked by demand signal. Click any thumbnail or title to open the Instagram post.
Video
Hook
Opportunity
Plays
Likes
Comments
Eng.
Duration
✦
Advantage Copilot
Connected to your analytics
0
Tracked posts
0
Competitors
0
News items
Admin access
Store management
Set `ADMIN_TOKEN`, `APIFY_TOKEN` or `BRIGHT_DATA_API_KEY`, `GEMINI_API_KEY` or `OPENAI_API_KEY`, `WINSTER_API_KEY`, and optional basic-auth env vars on the server. Keep Apify inputs narrow: one username or a few direct reel URLs, low `resultsLimit`, and no downloaded video during import. Auto-import will periodically pull only the configured creator handle, using the same safe defaults. Apify expects an object input like `{"username":["abvaidya"],"resultsLimit":5,"skipPinnedPosts":true}`. Bright Data expects an array input like `[{"url":"https://www.instagram.com/abvaidya/"}]`.
JSON import